La Famiglia
Where Italy Meets Argentina,
Under California Skies
When moving to a new country, willingly or not one carries its heritage and traditions. Sooner or later some or all of those traits start to surface.
For us it was a desire of reverting to a simpler life surrounded by nature. Picking olives from the trees and squeezing them into liquid gold was the initiation of our alchemic journey.
So we found Sage, a gem within the mountains of Southern California. There we planted our vines and our dreams and built our wine cellar.
Our water only comes from a well deep in the ground, pure water, true life. The virgin land, dry in the hot summers, gets quenched from this mineral miracle and the crystals and pyrite shine bright.
Growing grapes is not at all easy and we sure learned the hard way to deal with a sometime harsh nature. The deers always hungry for fresh leafs, the jackrabbits chewing on the bark, the ground squirrels eating the roots and if that isn't enough we had to find out how much the coyotes love grapes… enough to destabilize a whole harvest in a few nights!
Yet when the time comes and at 4 am we wake up to harvest, the magic begins. Feeling the grapes in our hands, carrying buckets filled up with these treasures and the smell of the fermenting must in the cellar, that brings everything home for us.
The sense of pride when we finally hold the first bottle, looking at the label and the slow motion emotion when pulling the cork out, one cannot describe, the first sip one cannot forget.
We hope that when you will taste our wine you will feel this journey, one that started not just a few years ago but literally centuries ago, and feel the our family love and passion.
Saverio Principini
Saverio, also known as Sage, was born in Rome and grew up in Italy till the end of his teenage years, then moved to Los Angeles to follow his passion for music. He has had a successful, extensive career as a songwriter and producer.
He loves to cook and drink good wines, and he believes alchemy is the base of it all, so for his whole life he has been studying the art of transformation. Notes to melodies, chords to harmonies, sounds to songs… and now grapes to wine.
Carolina Cerisola-Principini
Carolina was born and raised in Argentina and moved to Los Angeles in 1999 to pursue her career as a professional dancer. She has shared world stages and been featured in videos with an A-list of artists such as Sting, Prince, and Justin Timberlake.
Yet she doesn't get afraid to get dirty in the vineyard, and with the grace of a dancer she pushes the brush mower up and down the rows, and loves to get splashed with wine must during pressing times.
Luciano Principini
At 3 years old he had chickens and a veggie garden. At 4 he went to Burning Man. At 5 he picked olives in Joshua Tree to make olive oil. At 6 he planted a vineyard.
He loves to be involved in it all, see things grow, ride in the back of the truck, with his untouchable long hair and his trilingual coolness. His energy is simply essential to this project.
And All the Famiglia…
We must acknowledge the dedication and work of all of our family and friends from Italy, Argentina, and of course from here, who constantly and selflessly have helped and continue to help us. Thank you.
